About

A woman with shoulder-length blonde hair smiling, wearing a white collared shirt and a colorful patterned jacket, standing indoors with a plant and glass door in the background as she teaches a corporate presentation skills.

Meet Sarah

Sarah Cocker is a seasoned professional with over 25 years of experience spanning finance, media, corporate communications, and academia. As the Managing Director of Amplify Project Management Services, she collaborates globally with cabinet ministers, CEOs, chairpersons and senior VPs to define and achieve their strategic communication objectives. Sarah is also a sought-after host and moderator at international conferences, covering diverse topics from AI to sustainability. 

The colourful geometric logo of Amplifyme a company that specialises in communication workshops for executives leaders from presentations to media training and crisis communication.

Professional Journey

✓ Finance and Media

Sarah began her career as an equity analyst at BNP-Paribas, later leading the London Latin American equity sales desk. Her expertise led her to financial journalism, where she anchored CNBC's "Squawk Box" and worked with CBC and BSKYB. In Dubai, she co-hosted the "Business Breakfast" show on Dubai Eye Radio

✓ Current Role

As Managing Director of Amplify Project Management Services, Sarah provides consultancy and coaching, empowering leaders to communicate effectively, authentically and develop executive presence.

✓ Academia and Coaching

At IMD Business School in Switzerland, Sarah developed communication workshops for the Masters program, sat on the Admissions board and was an executive coach.

1000+

Anchored more than 1000 episodes of CNBC's "Squawk Box."

300+

Developed and delivered communication coaching sessions to Master’s students at IMD Business School.

200+

Hosted and moderated over 200 international conferences and panels.

2000+

Coached over 2000 senior executives " in strategic communication.

A woman Sarah Cocker in a pink blazer and white pants standing next to a man Ray Dalio in a blue suit in front of a backdrop with the Saudi Green Initiative logo and text. Ahead of their conversation on OceanX and protecting the ocean.
A woman Sarah Cocker stands at a white podium with the letters 'ADFW' on it, speaking at a conference. Behind her is a large digital display with a futuristic cityscape, a flying falcon graphic, and vibrant blue and green visual effects.
A woman in a blue suit Sarah Cocker and a man Steve Wosniak in a black blazer and tie standing together at a conference, smiling for the camera.
A woman Sarah Cocker in an orange dress and a professional golfer in a light green polo and shorts standing together in front of a Sigma private office backdrop at night.
A woman with shoulder-length hair, wearing a teal dress and scarf, standing on stage with a blue background displaying various sponsor logos.
A woman with blonde hair, wearing a white blazer, a blue and white patterned blouse, and blue pants, standing in front of a black background with logos and text in Arabic and English for the PIF Private Sector Forum and Public Investment Fund.
Group of eight diverse coworkers smiling and holding drinks at an office celebration or break room, with a large screen and whiteboard behind them.
A panel discussion with four experts seated on stage, with a lush green and desert-themed backdrop, captured from multiple camera angles.
Two professionally dressed individuals, a woman in a beige blazer and black pants and a man in a dark suit with glasses, standing together in a banquet hall with round tables, other guests, and elegant lighting.

UN

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WHO

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World Bank

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Johnson & Johnson

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Samsung

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European Society Cardiologists (ESC)

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Emirates

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Moody’s

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HSBC

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Abu Dhabi Ports

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Maserati

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FAB Bank

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Estee Lauder

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Visit Britain

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Bloomberg

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ADSF

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UN • WHO • World Bank • Johnson & Johnson • Samsung • European Society Cardiologists (ESC) • Emirates • Moody’s • HSBC • Abu Dhabi Ports • Maserati • FAB Bank • Estee Lauder • Visit Britain • Bloomberg • ADSF •

Training the World’s Top Industry Leaders